![]() ![]() ![]() ![]() We are all decision designers, for ourselves and for others. This book is essential for businesspeople, policy makers, and anyone tasked with helping others make decisions. He draws on his original studies and meta-analyses of decision-building findings to reveal how the structure of choices affects outcomes. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. These levers are unappreciated, and we're often unaware of just how much they influence our reasoning. ![]() The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.Ĭhoice architecture is a multifaceted set of tools for anticipating how people make specific decisions. Going well beyond the familiar concepts of nudges and defaults, Eric J. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. A guide to the inner workings of how decisions are made-and an essential tool kit for helping others make decisions better ![]()
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